Case Study: Slashing Proposal Creation Time by 80% - Toren x ikirugai

In mid-2025, Toren Consulting partnered with ikirugai to explore ways of improving the efficiency and consistency of Toren’s internal proposal development process. The collaboration focused on delivering a working prototype that could reduce preparation time for pitch materials while maintaining the high standard Toren’s clients expect.

The Challenge

Producing high-quality proposal slide decks was taking the Toren team several hours per opportunity. While the content was always tailored, the process involved a lot of repetitive formatting and document assembly, creating an unnecessary drag on consultant time.

The Solution

ikirugai proposed and delivered a lightweight, repeatable solution that integrated with Toren’s existing systems and workflows. The tool enabled Toren to generate structured, branded proposal decks from a short set of inputs, cutting down the manual effort required while preserving flexibility for refinement.

The delivery approach was structured around a clear, achievable roadmap with phased functionality. Each week brought tangible progress, and communication was consistently responsive and practical. Final handover included supporting documentation and a clean user experience that has allowed Toren to use and adapt the tool with minimal friction.

From the Client

“The trial has been a clear success. Proposal preparation time has dropped by over 80% for certain use cases, allowing our consultants to focus more on strategy and client needs rather than presentation formatting. Outputs are more consistent, easier to refine, and better aligned to our brand.

This project demonstrated ikirugai’s ability to understand business needs, work pragmatically within constraints, and deliver a genuinely useful outcome. We’d happily recommend ikirugai to others exploring smart, lean ways of improving internal workflows.”