TetherSwim – the Apple Watch app built to solve the frustration of tracking distance in tethered swimming. Discover how a simple idea turned into a smarter way to measure your swim without fake turns or guesswork.
All tagged ikirugai
Eli5 Your AI: Beating the Context Window Problem in AI-Assisted Development
AI can forget your code as fast as it writes it. Learn how to beat the context window problem in AI-assisted development by treating your AI like a new hire and giving it an Eli5 brief every time.
Build with AI, Not on AI: How to Survive the GPT-5 Rollercoaster
Learn why building with AI is safer than building on AI. Discover how GPT-5’s changes highlight the risks of over-reliance on AI models and how applying API versioning lessons can futureproof your product.
Case Study: Slashing Proposal Creation Time by 80% - Toren x ikirugai
In mid-2025, Toren Consulting partnered with Ikirugai Ltd to explore ways of improving the efficiency and consistency of our internal proposal development process. The collaboration focused on delivering a working prototype that could reduce preparation time for pitch materials while maintaining the high standard our clients expect.
Focus on Now, Not Next.
what’s the right approach? In a world where technology is adapting and evolving at an incredible rate, what’s the sense in a 5-year plan? Rather than spending time trying to predict the future you can instead re-focus on what’s important and what is now.
Built to Tilt: Innovation Without the Budget
I miss snowboarding.
There’s something about being on the mountain, hurtling down the slopes with the edges carving into the snow. It’s a feeling that sticks in your bones, even when the season’s long over. So when I found myself daydreaming about mountains on a hot July afternoon in London, I did what any rational adult would do:
I went looking for a snowboarding simulator.
Broken Glass
I want to give a real-world example of using AI to solve a problem. You can then try it yourself and perhaps you can translate it to a real-world business need. For this example, I’m going to focus on the power of Visual Analysis.